Kimberley So / Founder
ContactNearly a decade in marketing, now building what comes next with AI.
I’m Kimberley, a marketer turned founder exploring how AI changes the way marketing teams think, create and work.
02 / From marketer to builder
AI gave me a way to turn years of marketing experience into products I could build and test myself.
I used to feel out of place in technical rooms. Now I build in them.
- OpenAI
- SpaceX/ Cursor
- Vercel
- Lovable
- v0
- BrightData
- Rare Founders
TRACE
A personal CRM I designed and built, from user experience to data structure.
03 / The problem
There are more tools, but still too much to join up.
Good marketing takes context, judgement and coordination. Keeping strategy and delivery connected across teams and tools is still hard.
04 / Why me
Marketing experience, with strategic judgement and the ability to build.
Marketing & communications
Understanding audiences, shaping messages and delivering campaigns.
Strategy & judgement
Connecting business goals, audience needs and market context.
AI & building
Turning ideas into prototypes and testing them in practice.
Bringing the three together.
05 / What I’m doing now
Building with marketers around real work.
I’m developing an AI-native approach to marketing, shaped by how teams work and where they need support.
- 01Understanding workflows
- 02Testing with marketers
- 03Building and refining
06 / The Opportunity
Rethinking marketing from end to end.
The opportunity is to rethink how work moves from strategy to delivery, with AI contributing throughout and people shaping the direction.
- 01Strategy & direction
- 02Planning & creation
- 03Delivery & learning
Learning feeds back into what happens next.
